TrendForce Says Smart Bracelets to Remain Dominant in the 2016 Wearables

The annual wearable device shipments in 2016 are expected to grow 64% to above 112 million units, according to TrendForce. Wearable VR technologies wi

Sourced through Scoop.it from: www.businesswire.com

Smart bracelets focus on functionality whereas smartwatches rely on brand names  Smartwatch vendors so far have only been able to leverage their brand names to sell their devices. The market positioning of smartwatches is still unclear and provides too few reasons for consumers to buy them. Apple Watch is currently the only smartwatch that has exceeded 10 million sets shipped this year. Nonetheless, Tsai noted that sales of Apple Watch have fallen short of expectations since its launch over six months ago. TrendForce therefore has lowered the projected annual shipments of Apple Watch for 2015 from 15 million to 12 million sets. Next year’s annual shipments are expected to reach 20 million sets.  “Smartwatches will become more appealing if vendors can aggressively market two or three device-specific features that consumers would find valuable,” Tsai pointed out. “Apple, for instance, has successfully used its brand name to build an initial user base for its smartwatch. The next step is to capture consumers who want value for their money, or else Apple’s smartwatches will remain only as collectibles for Apple fans.”

See on Scoop.itWearable Tech and the Internet of Things (Iot)

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