Lenovo’s future is looking pretty black and green as it tries to secure some much-needed gaming cred. Razer brings that gaming cachet, while Lenovo brings the money and manufacturing means Razer lacks. This seemingly unlikely partnership could be a good thing.
Sourced through Scoop.it from: www.pcworld.com
For now, it’s just have a partnership announcement. It’s an unexpected but (probably) smart move for Lenovo, which, despite a strong presence in “mainstream” computing, lacks cachet within the gaming niche. See also: Why Dell bought and maintains the Alienware brand despite the fact it could easily pump out Dell-branded gaming PCs if it wanted. Razer brings much-needed gaming cachet
“We want to move beyond just the mainstream, and we think partnering with Razer and getting some of that unique DNA we can start to reach up more into the performance and enthusiast space,”said Rios when I spoke to him last week. Razer might be the bigger winner here. With its Blade laptop and the Project Christine prototype from a few years back, it’s clear Razer wants to expand beyond its gaming peripheral roots and into full-on PCs. This partnership lets Razer “make PCs” without, you know, making PCs. Lenovo can do most of the heavy lifting. Or as Razer CEO Min-Liang Tan puts it in this press release, “Lenovo is the world’s #1 PC maker. Razer is the world’s #1 gaming lifestyle brand.”