Exploring Apple’s growing interest in VR content

While it’s no surprise that the presence of virtual reality is weaving its way into many sectors of tech, we’re still left waiting to find out how it’ll unfold when it comes to Apple. Google, Samsung, Sony, and Facebook have all shared their VR plans, but Apple is remaining silent. Well, mostly silent anyway. Yesterday, Apple confirmed…

Sourced through Scoop.it from: gigaom.com

Google, Samsung, Sony, and Facebook have all shared their VR plans, but Apple is remaining silent. Well, mostly silent anyway. Yesterday, Apple confirmed to TechCrunch that it had purchased Swiss startup Faceshift, which develops motion-capture technology. Prior to Apple’s acquisition, Faceshift focused on producing motion-capture solutions primarily for gaming and film applications. Most notably, the startup has done work for little film called Star Wars.  Faceshift’s tech integrated with cameras capable of capturing and deciphering depth in a space, then used the visual information picked up by the camera to influence the appearances, actions and facial expressions of digital objects like avatars and animated characters.  So, what does Apple want with Faceshift? In typical Apple fashion, it gave a stock non-answer when asked about how it plans to use Faceshift.  For now, it’s anyone’s guess how Faceshift might factor into Apple’s plans for the future. But it almost certainly didn’t acquire Faceshift without some seriously sophisticated plans for motion capture and facial mapping technology. And, like always, we’ll be waiting for Apple to read us in.

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