SAN ANTONIO, TX–(Marketwired – October 20, 2015) – Compass Intelligence (www.compassintelligence.com), a market analytics and consulting firm specializing in metrics-driven intelligence and insights, has released a series of wearable technology studies highlighting various aspects of the consumer wearables market within its “Emerging Technologies” research track. The reports combine market size…
Sourced through Scoop.it from: www.marketwired.com
Within the U.S. market, revenues from the sale of wearable devices are expected to reach $9.7 billion by 2019. Revenue growth in this market is largely driven by rising adoption of smart watches, as well as higher-end wrist band and fitness devices. Key findings of the study include:
a) Adoption of wearable technology continues to gain momentum as nearly 30% of U.S. consumers now own/use such devices.
b) Fitness and health tracking devices including bands and smart watches remain the most popular among consumers.
c) While consumers perceive various benefits from using wearable devices, nearly 60% of those surveyed by Compass Intelligence perceive wearable devices as “too expensive.”
d) An overwhelming majority of those surveyed also stated their desire to have some homogeneity between wearable device and smartphone interfaces.