Domino’s creates its own delivery car with GM, Google partner

Domino’s Pizza Inc., facing stiff competition and more demanding customers, is working with General Motors to build its own fleet of custom delivery cars.
The company is rolling out 100 test vehicles emblazoned with the Domino’s logo and red-and-blue colors, as well as an oven in the rear that…

Sourced through Scoop.it from: www.chicagotribune.com

Domino’s Pizza facing stiff competition and more demanding customers, is working with General Motors to build its own fleet of custom delivery cars. The company is rolling out 100 test vehicles emblazoned with the Domino’s logo and red-and-blue colors, as well as an oven in the rear that can keep pizzas warm during transit. Domino’s plans to bring the cars to 25 markets, including Boston, Dallas, Detroit, Houston, New Orleans and Seattle, according to a statement Wednesday.  –  Domino’s, the 2nd-largest U.S. pizza company, is attempting to stay ahead of a fast-food industry where delivery is increasingly the norm. McDonald’s, Taco Bell, Burger King and Starbucks are all experimenting with delivery services, bringing more competition to pizza chains. Though the modified-car program remains small, the idea is to use technology and custom features to give drivers an edge — as well as creating a marketing tool that can roam city streets.  Domino’s hired Roush Enterprises, the company building Google’s self-driving cars, to retrofit GM’s Chevrolet Spark models for the project. Chevrolet dealers also will be trained to maintain the pizza vehicles. The car was unveiled at the company’s Ann Arbor, Michigan, headquarters during a meeting of the Automotive Press Association.

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