Apple and Google lead the list of the most valuable brands on Earth, news that is likely surprising to no one. More interestingly, tech dominates the list.
Sourced through Scoop.it from: www.pymnts.com
Courtesy of Interbrand. The firm released their annual listing of the world’s most valuable brands. Interbrand’s rankings are derived from measurements in three areas: financial performance, influence and how competitive the brand is in the marketplace. Once again, Apple finds itself in the top spot, followed by Google, marking the third consecutive year that has shaped up to be the case; Apple, Google, Microsoft and IBM have been Top 5 placers for the last half decade. As has been the recent trend, tech firm have been the list’s most strongly represented business segment. Coca-Cola and McDonald’s were the only non-tech related firms to place in the Top 10. According to Interbrand’s classification system, 28 of the top 100 were technology firms. Microsoft, IBM, Samsung and Amazon were all in the Top 10, while Intel, Cisco, Oracle, HP, and Facebook all made the Top 25. If one counts the tech-related firms like Starbucks or General Electric, that list swells to make a full third of the most valuable brands on earth being housed in the tech vertical. Starbucks is the creator of the nation’s arguably most successful mobile payments platform; General Electric is working hard to argue in ads against the idea that it is “not a tech firm.” Arguably they both could be counted with the tech firms, and they aren’t the only ones. The biggest strides on the list this year were made by Facebook, that saw a six-point skip up in the ratings to accompany a 54 percent increase to its brand value. PayPal, in its first year on its own, also made a first-time appearance on the list. However, with its placement at 97, it has a ways to go before it catches up to its parent firm, eBay, which is ranked at No. 32. – Lenovo and Huawei both made first appearances on the list this year – though their compatriots over at Alibaba did not, despite being widely expected to make it due to its record-setting IPO. However, since that very big debut, Alibaba has stock price fluctuations – particularly recently – with its wide exposure to the Chinese financial slowdown.