Microsoft’s decision to pre-load Windows 10 upgrade sans consent is ill-advised

Microsoft has backed off the claim that its pre-loading of Windows 10 on devices whose owners had not reserved the free upgrade was “an industry practice.”

Sourced through Scoop.it from: www.computerworld.com

ComputerWorld (online magazine) chimes in on MSFT’s latest effort to undermine it’s customer’s identity and use of their own computers.  ” Microsoft late last week backed off the claim that its pre-loading of Windows 10 on devices whose owners had not reserved the free upgrade was “an industry practice.”  When asked to cite some examples Friday, Microsoft instead issued a revised statement that omitted the phrase. “For those who have chosen to reserve their upgrade of Windows 10 and those that have Windows Update automatic updates enabled, we may help customers prepare their devices for Windows 10 by downloading the files necessary for future installation,” a spokeswoman said in a Sept. 11 email response to several questions. “This results in a smoother upgrade experience and ensures the customer’s device has the latest software.” Earlier that same day, Microsoft had asserted, “This is an industry practice that reduces time for installation and ensures device readiness,” when it confirmed accounts that Windows 7 and Windows 8.1 users had found large amounts of data representing the Windows 10 upgrade on their PCs — even though they had not requested the free upgrade.  Some applications do pre-load updates in the background — Google’s Chrome is one example, Mozilla’s Firefox another — before triggering the install at the next launch, but operating systems have never taken that tack.  Although Microsoft’s retreat from the industry-practice claim was minor in itself, it was more notable for another reason: As the latest instance in a cycle of company-to-customer-communication omissions and missteps.  Those have ranged from difficulty explaining who would get the free Windows 10 upgrade and who would not — ultimately, Microsoft decided that it would not amnesty customers running counterfeit copies of older editions — and a months-long wait before it announced that users would receive updates and upgrades free of charge for a decade, to an under-explained new feature that shares upload bandwidth to provide for others faster downloads and a mandatory data collection practice that gives Redmond telemetric information on how the OS and applications are used and run.


Lesson to Consumers:  Buyer Beware MSFT screwed the pooch on how to deliver product to customers.  Major misstep in strategy and execution and doing so without regard for how customer’s might receive the new of their entire computer being co-opted (see stealing) by Microsoft.  A total failure to embrace the Voice of the Customer That’s just plain unwise.

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