In an article for BBC News about artificial intelligence, Schmidt — then chairman of Google, now chairman of Alphabet — makes a derogatory reference to “elite tastemakers” picking the hottest music for you.
Sourced through Scoop.it from: www.cnet.com
Alphabet’s executive chairman couldn’t resist a jibe at Apple Music in a new article. Schmidt played cheerleader for artificial intelligence in a story he wrote called “Intelligent machines: Making AI Work in the Real World” published by BBC News on Saturday. The executive chairman of Alphabet (formerly Google) touted machine learning as something that will increasingly replace more traditional methods to resolve real-world problems. Machine learning is also something that’s pervasive across Google’s various services, so it’s naturally an area Schmidt would want to spotlight. As one example, Schmidt pointed to the concept of suggesting the right type of music for users of a streaming music service. In promoting the role that artificial intelligence can play in this task, Schmidt clearly took a swipe at Apple’s new music service. “To give just one example: a decade ago, to launch a digital music service, you probably would have enlisted a handful of elite tastemakers to pick the hottest new music. Today, you’re much better off building a smart system that can learn from the real world — what actual listeners are most likely to like next — and help you predict who and where the next Adele might be. As a bonus, it’s a much less elitist taste-making process — much more democratic — allowing everyone to discover the next big star through our own collective tastes and not through the individual preferences of a select few.”