Windows 10’s privacy settings very much need to be frowned at. Essentially: unless you pay close attention to the fluffy options offered when you first install
Sourced through Scoop.it from: www.rockpapershotgun.com
Conventional wisdom has it that Microsoft’s fight for technological relevance is against Apple. For a time that was true, but as of late they’ve effectively ceded the floor to the Cupertino mob when it comes to hardware (although I hope the Surface Pro line continues – I’m a big fan) and have once again narrowed their computing focus to software. The battle there is against Google, whose search, browser and productivity tools increasingly form a loose, web-based operating system. People aren’t so hot on paying for things these days, which means the money comes from harvesting data and flogging it to advertisers and other organisations who want to know exactly what we’re all up to online. Microsoft want a piece of that, so if you ever wondered why they’ve made the Windows 10 upgrade free to Win 7 & 8 users, here’s one possible answer. Windows 10 has all sorts of user tracking baked right in. Importantly, you can opt out of what seems to be all this stuff (time will tell) either during installation or afterwards, though Microsoft swaddle it in a combination of dissembling “hey, this stuff’ll really help you get the information you want’ fluff and 45 pages of service agreement documents. I’ll refer you here and here for a detailed breakdown of the really worrying stuff, but the long and short of it is the operating system assigns you a unique advertising ID, which is is tied to the email address you’ve associated with Windows and fed data from a great many facets of your computer usage. Including the contents of messages and calendars, apps and networks, some purchases and whatever you upload to Microsoft’s unreliable OneDrive cloud storage. Using the Cortana search assistant makes the harvest even more aggressive, and of course the OS claims it’s all in the name of a better, more accurate online experience for you.