Samsung Gear S2, LG Urbane Luxe and Sony Wena Wrist unveiled as Smartwatch War Heats Up

LG went for full luxury, Sony unveiled a Japanese crowdfunding campaign for its new watch that comes with a smart band, and Samsung unveiled its new circular-faced Gear S2 smartwatch

Sourced through Scoop.it from: business.financialpost.com

LG, Samsung and Sony all showed off new smartwatches on Monday, taking their own approaches to the nascent category.   LG went for full luxury, Sony unveiled a Japanese crowdfunding campaign for its new watch that comes with a smart band, and Samsung unveiled its new circular-faced Gear S2 smartwatch, announcing that its new $1,200 Urbane Luxe would be available at the end of October. The watch sports a round face, a 23-karat-gold body and an alligator strap, and it is a more premium version of the LG Urbane that the company released earlier this year.   Sony, meanwhile, unveiled a Japanese crowdfunding campaign for its new watch that comes with a smart band. The company has raised more than US$154,551 for a campaign for the watch, which has a normal face but houses its tracking and payment options in the clasp of the timepiece. It’s planned for release only in Japan and will work with iOS devices rather than Sony’s own smartphones.  – It is clear that Sony is better at using an Open Innovation platform like a crowdfunding campaign, than their competitors, as a way to test market assumptions about the demand and value of smartwatch design.  Well done Sony.

See on Scoop.itWearable Tech and the Internet of Things (Iot)

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