Apple is working on creating original content for it Apple TV service and set-top box that will be unveiled next week. This is a direct challenge to Netflix
Sourced through Scoop.it from: learnbonds.com
Apple is going to enter the online TV streaming space with a full-blown assault that may have the likes of Netflix and Hulu going back to the drawing boards. It was reported that Apple is working on creating original content for the Apple TV service and set-top box that will be unveiled next week. Apple’s foray into TV streaming and original content will have the firm toeing the path that Netflix has already charted for itself. It is still too early to predict the depth of Apple’s ambition for the online TV market. However, Apple usually disrupts any market that it enters. Apple changed the face of music with iPod, it recreated smartphones with iPhones, Apple Watch is killing a 200+-year industry and Apple cars will blow your mind. Hence, Apple’s foray into the on-demand TV space might hasten the speed of cord-cutting waves.