Google plays a tricky hand as it squares up to Brussels

The internet giant is trying to avoid the same fate Microsoft suffered when it was scrutinised by the European Commission

Sourced through Scoop.it from: www.telegraph.co.uk

Google had been accused of breaking essentially the same principle by using its dominance of one market, search engines, to establish control over another market or, in fact, several other markets such as price comparison services, maps and travel.  Anyone who uses Google can see what the Commission’s gripe was: look up “training shoes” or “restaurants near me” and alongside Google’s usual list of blue links to other websites, it will display eye-catching boxes featuring its own services, such as shopping or maps. Google says its users like these features, but they weren’t so popular among rival price comparison websites, or those that listed restaurants.

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