Fitbit Fends Off Apple to Retain Wearables Market Lead

Despite the arrival of strong competitors such as Apple and Xiaomi, Fitbit has retained the lead in the global wearables market in the second quarter of 2015. The maker of fitness tracking devices shipped 4.4 million units between April and June, an increase of more than 150 percent over last year’s June quarter. Fitbit’s focus on fitness tracking functionality appears to resonate well with customers who value simplicity over the added functionality of competing devices….

Sourced through Scoop.it from: www.statista.com

Overall, the wearables market more than tripled in size compared to last year’s second quarter. Between April and June, 18.1 million wearable devices were shipped around the world according to IDC’s estimates.  Despite the arrival of strong competitors such as Apple and Xiaomi, Fitbit has retained the lead in the global wearables market in Q2 of 2015. The maker of fitness tracking devices shipped 4.4 million units between April and June, an increase of more than 150% over last year’s June quarter. Fitbit’s focus on fitness tracking functionality appears to resonate well with customers who value simplicity over the added functionality of competing devices.

See on Scoop.itWearable Tech and the Internet of Things (Iot)

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