Total shipment volume for the quarter came to 18.1 million units, up 223.2 percent from the 5.6 million units shipped in the second quarter of 2014.
Sourced through Scoop.it from: www.eweek.com
Apple finds itself within striking distance of the established market leader, Fitbit, in its first appearance in the wearables market, according to a report from IT research firm IDC. Apple shipped a total of 3.6 million units of its smartwatch, called Apple Watch, in the second quarter of 2015, just 0.8 million units behind Fitbit’s 4.4 million units. Total shipment volume for the quarter came to 18.1 million units, up 223.2 percent from the 5.6 million units shipped in the second quarter of 2014. “On a scale from 1 to 10, Apple’s participation is an 11. Without a doubt, Apple brings so much to the wearables industry for reasons mentioned in the report,” Ramon Llamas, research manager for wearables and mobile phones at IDC, told eWEEK. “In a way, Apple is one of the silver bullets for the success of the overall market. Now that Apple is in the wearables market, as an analyst, I want to see it thrive by developing the product and the service. That will entice more customers, raise the bar for the competition, and get the attention of end-users.” The report noted a divide has formed between smart wearables and basic wearables–devices that do not run third-party applications, and includes most fitness trackers. – Price and functionality are the main differences between the two categories, and that gap is expected to widen over time, with the challenge for basic wearables manufacturers trying to compete with the additional features offered by smart wearables while still turning a profit in the price sensitive basic wearables market.