51% of Marketers See Internet of Things as Biggest Impact Trend

Just over half of marketers expect the Internet of Things, with ubiquitous, embedded devices constantly conveying real-time data, to revolutionize marketing by 2020. Along with this they see the power of real-time personalized mobile communication as one of the biggest trends.

Here are the trends that marketing executives see as having the biggest impact on marketers within five years:

  • 51% — Internet of Things
  • 50% — Real-time mobile personalized transactions
  • 29% — Wearable technology
  • 26% — Virtual/augmented reality
  • 13% — Privacy backlash…

Sourced through Scoop.it from: www.mediapost.com

Here are the trends that marketing executives see as having the biggest impact on marketers within five years:

  • 51% — Internet of Things
  • 50% — Real-time mobile personalized transactions
  • 29% — Wearable technology
  • 26% — Virtual/augmented reality
  • 13% — Privacy backlash

This study echoes another recent study that examined the impact of the IoT on customer engagement.

That study found that marketers at leading companies are looking to leverage new connections with customers, who expect highly personalized engagements, as I wrote about here recently (89% See IoT Impacting Customer Engagement  ‘Very Significantly’).

The customer experience is increasingly seen as a key to competitive advantage, with marketing taking the lead, according to the Economist study. A majority (75%) of marketers say they will be responsible for end-to-end experience over the customer’s lifetime within the next three to five years.   Marketing will increasingly be seen as less a cost and more as a source of revenue with about  80% of companies classifying the marketing function as a revenue driver, according to the report.  The top areas in which marketers say they need to develop skills are digital engagement and marketing operations/technology.  And that’s where the Internet of Things resides.

See on Scoop.itInternet of Things – Company and Research Focus

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