The global smartphone market has seen another boost in the second quarter of the year, led by strong demand from developing markets and the release of new flagship smartphones, according to GfK’s research.
Sourced through Scoop.it from: www.androidauthority.com
The global smartphone market has seen another boost in Q2 of this year, led by strong demand from developing markets and the release of new flagship smartphones. In total, smartphone sales grew by 5% in the previous quarter, reaching a total of 302.1 million units. Vendors brought in a combined total of $92.4 billion in revenue, up from $86 billion in the same quarter last year.
- Samsung shipments dropped in Q2
- LG post flat Q2 revenue as shipments fall short
- HTC posts a loss in Q2 2015
- Google’s Q2 revenue is up 11 percent YoY
Lower cost brands, such as Huawei, Xiaomi and Lenovo are now looking for new markets to expand to outside of their stagnating and competitive Chinese home. We will have to see how this affects the revenue and grow rates of markets in the coming year. Apple and Samsung remain the dominant brands in the high-end space, which, combined with the prevalence of lower-cost alternatives, appears to be particularly hurting high-end sales for less ubiquitous brands such as HTC, LG and Sony. The remainder of 2015 is expected to show continued growth, with smartphone shipments expected to reach a staggering 1.3 billion units by the end of the year.