J.C. Penney’s plan to catch up in the e-commerce wars

J.C. Penney reported strong quarterly results, and it laid out its plans to keep that momentum going.

Sourced through Scoop.it from: fortune.com

That continued momentum is the result of Penney’s enormous efforts to undo the damage wrought by former CEO Ron Johnson’s failed attempt at turning the department stores into a hip retailer in 2012 and 2013. In the two years since Johnson left, Penney has begun to recover from a 30% revenue drop by bringing back popular house brands like St. John’s Bay, reconfiguring its home goods sections and assortment, and re-integrating its stores and e-commerce teams.

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