An inventor of lenses invented to aid surgeons found that they could also help the colorblind, leading him to start a company that sells glasses.
Sourced through Scoop.it from: www.nytimes.com
The eyeglass lenses that Don McPherson invented were meant for surgeons. But through serendipity he found an entirely different use for them: as a possible treatment for colorblindness. Mr. McPherson is a glass scientist and an avid Ultimate Frisbee player. He discovered that the lenses he had invented, which protect surgeons’ eyes from lasers and help them differentiate human tissue, caused the world at large to look candy-colored — including the Frisbee field. – One of EnChroma’s misfires was a marketing approach that emphasized the science behind the glasses. “That doesn’t work for something like colorblindness, which is a really experiential thing,” “It’s not until the benefits of a new technology are overwhelming that we all flock to the new device or service,” said Suleiman Kassicieh, distinguished professor of management of technology at the University of New Mexico Anderson School of Management. – Another early hurdle was that opticians and optometrists could not carve prescriptions into the EnChroma lenses, as they can with traditional lenses. The steep price did not help win customers, either. – The founders looked at ways to bring costs down while still creating a similar product. They hired a manufacturer that was more cost-efficient and also able to tweak the application of the filters so the lenses could be used in prescription glasses.