Why Oculus isn’t pursuing Augmented Reality

Oculus CEO Brendan Iribe outlines why the company is wholly focused on virtual reality, and how its technological cousin won’t factor in for a long time

Sourced through Scoop.it from: www.wired.co.uk

Oculus CEO Brendan Iribe, who outlined the reasons for keeping the realities divergent. In short? Augmented reality isn’t advanced enough yet to match what Oculus can do with immersive VR, and they don’t expect it to be for a long time yet.  “It is a different market because it’s a different user experience,” Iribe says. “You see the real world and [rendered models will] appear holographic for a long time, because matching the lighting of the real world through the glasses is incredibly difficult. You have an incredible perceptual system that can detect when things aren’t quite right.”   While that’s a problem Microsoft may have to address with its own upcoming AR project, Hololens, Iribe thinks the industry may see a half-way point hybridising VR and AR.

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