Platforms like Apple Pay and Google Wallet will need to ensure a seamless and secure experience for merchants and consumers.
Sourced through Scoop.it from: www.strategy-business.com
Excellent analysis on the who and how the e-wallet market is likely to breakout. Only a few general-purpose branded e-wallets will be left standing when the industry shakes out. “The payment providers that stitch together merchant acceptance, mobile solution integration, and marketing fueled by data will be well on their way to success. Once that finally happens — and it will — customer relationships and marketing will never be the same.” All of this will be governed by (1) Merchant Acceptance, (2) Interoperability, (3) Security, (4) Platform integration and (5) Data integration.