How Quantified Self, mHealth and Wearable Technology are Changing Pharma Marketing

See on Scoop.itWearable Tech and the Internet of Things (Iot)

Quantified self, mHealth and wearable technology. While you could hear about th…

Richard Platt‘s insight:

Quantified self (QS): is a trend of personal data collection via technology. The idea is to acquire data on person’s state, actions and performance using wearable technology and/or mobile applications.

What is fascinating in Quantified Self movement is how the application can change focus from empowering by giving the knowledge to the patient to enslaving by enforcing control over users behavior

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