Innovators, and innovation firms, spring from a wide array of sources. Since there is no “standard” for innovation, in the manner of AICPA for accountants, or even a framework like ASQ or others provide for Six Sigma, innovation remains an umbrella term that contains a wide array of very different providers.
Decent answers but IT IS NOT ANY SINGLE TYPE OF INNOVATION of CONSULTANT that you should seek to support your corporate efforts but one who recognizes that all 5 are viable directions:
Strategy – Marketing – Creativity – Training/Coaching – Process
Note to Self: Including them all together without which a comprehensive take on innovation from your advisor / consultant and you are going to get beat.
Reason: Innovation methods / practices are the tactics of strategy, and if your tactics are without an understanding of the larger picture, tools, mechanisms and outcomes that you’ll get from a given method then your process will be weak and you will open yourself up to getting defeated by a hungeier, nimbler, more adaptable competitor.
Remember: Adapt or die is the call of innovation and why you do it, not so you can hire one of the 50 Thinkers on Innovation, that’s pointless, and a likely, long term path to failure. for being a sycophant